Nearly 60% of the mobile phones are now smartphones (EU28, end 2015).   And that number is going up rapidly !!  For 2018, forecasts expect a 80% penetration of smartphones…

It’s therefor not necessary to invest heavily in hardware : visitors bring their own device to access audio, video, images, texts…  We call that ‘BYOD’ (Bring Your Own Device).

PS : For the visitors without a smart device, we can of course rent or sell a set of locked visitor tablets.



WIZPRs are viewed by the visitor’s smartphone through the wireless internet (3G, 4G or Wifi).™ is built on HTML5, no custom app is needed because all the content comes over radio waves.

We recommend to invest in a good WIFI network rather than an app and devices you will need to replace every 2 years.  You can offer a helper app though for scanning QR codes or face and image recognition.

Besides WIFI, there are more fancy ways of connexion too : LIFI, infrared light or high frequency sound waves for example…


A trigger is always needed to send the content to the visitor’s smartphone.  There are basically two groups of triggers : PUSH and PULL.

push pull

We like ‘PULL‘ triggers a lot, because they give the guest the opportunity to decide for himself whether he wants to access the content or not : “he/she pulls the content to the device”.

But in some cases ‘PUSH‘ triggers may be more appropriate : “you push the content (whether the guest wants it or not) to the phone”.

Both kind of triggers can be visible or invisible, each with their advantages and disadvantages :

Visible triggers :

  •™ key pad pull
  • QR code, vQR code pull
  • acoustic QR pull
  •™ image cluster pull
  • etc…

Invisible triggers :

  • NFC pull
  • image / face / object / space recognition pull
  • LIFI pull push
  • iBeacon/BLE push
  • GPS push
  • earth magnetism push
  • RFID push
  • etc…

Yes, it’s pretty complex, but the slideshow below explains which triggers™ has tested and approved for museums and heritage sites :