Nearly 60% of the mobile phones are now smartphones (EU28, end 2015). And that number is going up rapidly !! For 2018, forecasts expect a 80% penetration of smartphones…
It’s therefor not necessary to invest heavily in hardware : visitors bring their own device to access audio, video, images, texts… We call that ‘BYOD’ (Bring Your Own Device).
PS : For the visitors without a smart device, we can of course rent or sell a set of locked visitor tablets.
WIZPRs are viewed by the visitor’s smartphone through the wireless internet (3G, 4G or Wifi). WIZPR.guide™ is built on HTML5, no custom app is needed because all the content comes over radio waves.
We recommend to invest in a good WIFI network rather than an app and devices you will need to replace every 2 years. You can offer a helper app though for scanning QR codes or face and image recognition.
Besides WIFI, there are more fancy ways of connexion too : LIFI, infrared light or high frequency sound waves for example…
A trigger is always needed to send the content to the visitor’s smartphone. There are basically two groups of triggers : PUSH and PULL.
We like ‘PULL‘ triggers a lot, because they give the guest the opportunity to decide for himself whether he wants to access the content or not : “he/she pulls the content to the device”.
But in some cases ‘PUSH‘ triggers may be more appropriate : “you push the content (whether the guest wants it or not) to the phone”.
Both kind of triggers can be visible or invisible, each with their advantages and disadvantages :
Visible triggers :
- WIZPR.guide™ key pad
- QR code, vQR code
- acoustic QR
- WIZPR.guide™ image cluster
Invisible triggers :
- image / face / object / space recognition
- earth magnetism
Yes, it’s pretty complex, but the slideshow below explains which triggers WIZPR.guide™ has tested and approved for museums and heritage sites :