Having your information on a mobile site is one thing - but having it on iBeaken is better ;-)
The reasons are simple : iBeaken is a platform that helps to share information automaticaly and in the broadest way possible - through Facebook, through partnerwebsites, through augmented reality... But also by multiplying the number of ways to access to information. That is why we have rolled out an NFC system at the Ceramic Museum in Andenne.
The director, Anne Pluymaekers, told us that using smartphones is still complicated for her mostly older visitors. Entering a URL with tiny screenbuttons or even installing and launching an application to scan a QR code asks some minimum smartphone skills from the visitor. So the question was : isn't there a more simple system ?
We thought 'contactless technology' could be a solution and we programmed for every iBeaken in the museum an NFC tag.
NFC or Near Field Communication, hu ? Every one knows this because it is already widely used : it is found for instance in the Belgian Mobib or British Oyster card for paying on the Bus, or the already widely spread Visa contactless payment card, or in book shops as an antitheft device, etc...
I like it a lot because it is 'invisible' technology... It doesn't require any manipulation of the device - you only need to wave your device in front of a label and the information is coming up ! The only thing is : there are not so many devices in the public that have already NFC readers :-( But Nokia & Samsung take the lead in NFC enabled smartphones...
iBeaken is delivering today ALL outdoor and indoor labels standard with NFC.
The Ceramic Museum in Andenne recently received a NOKIA C7 smartphone as a sponsorship and it is now possible to walk around the museum with a NOKIA phone and picking up all the iBeakens !!
I vividly recommend you to drive down to Andenne to experience the marvelous expo about Belgian Art Deco Ceramics and and try iBeakens with the Nokia C7 !
(a random iBeaken label from the Ceramic Museum in Andenne...)